Myra Golden gained national attention when she helped a client slash their corporate account defection rate by 50% by drastically reducing complaint response time, teaching frontline employees to truly see complaints as gifts, and equipping employees with solid skills to completely restore customer confidence after service mishaps – without giving away the store. It's frightening to feel like you need a bigger and bigger list of email subscribers to run a lucrative daily deal program but it's also false.
Some of the most successful deals are those sent to a small, but loyal following. A small but active list is better than a massive list with very email list few engaged recipients. So how do you strike the right balance? It's all about your target audience: if you are a small niche publisher for instance, focus on your core competency of creating great content. Organic growth for your list is usually the best solution.
Keys for list growth are: Great content: Folks who opt-in on their own are doing so because you have compelling content and taking advantage of your deals is just an added bonus for them. In the vein of great content, invite guests to submit their new content. Crowd source, and take advantage of their following to gain exposure to new followers. Social Media Engagement: Post your deals and content on any network you are involved with (if you're not involved, get involved!).